Web Redesign
Gokey Boots is an established boot and outdoor apparel brand, lasting over 170 years with timeless designs to be passed down generations. The brand’s website, however, has become dated and bogged down with pop-ups and overly complicated navigation.
This redesign aims to keep the essence of the brand, while simplifying the layout and bringing a more cohesive overall design. The navigation is streamlined, call to actions are much more evident, and the website reflects the elegance of the boots and apparel themselves.
Original Website Screenshots
New Landing Page
Streamlined About Section
Revised Shopping Tab
Revised Account Tab