Bird + Olive
This up-and-coming bandana brand wanted to stand out from consumer expectations. Nothing cowboy-themed, nothing specifically “Texan” in style. By keeping the lines clean and the brand elements neat yet bold, we avoid this immediate typecast.
Process was very important in this design. The logo mark was derived from many tests of folding a bandana to see how best to make it look like a bird. It was also important to the client to keep this logo neutral, allowing for growth into other markets— ultimately, a complete home goods brand.
